Superdry’s group revenue for the 52 weeks ended 26 April 2025 (FY25) was £374.6m, compared to £488.6m in FY24, which it says reflects planned store closures, a disciplined approach to discounting, and a restructured wholesale network.
The company stated: “Superdry Limited has reported a year of significant operational progress and strategic reset, delivering stronger margins, a return to profitability, and extensive restructuring as the brand continues to refocus on full-price trading and sustainable long-term growth.”
It adds that despite softer top-line sales, Superdry delivered a gross margin of 58.2% (up 3.2pp), supported by reduced markdown activity and a more profitable channel mix.
Superdry achieved adjusted profit before tax of £33.8m, which it describes as “a major turnaround” from the £48.3m loss recorded in FY24.
Superdry explains this was driven by over £130m in Selling, General, and Administrative (SG&A) expenses savings, targeted cost reductions, and impairment reversals linked to lease modifications.
Its adjusted profit after tax reached £33.3m compared to a loss of £50.8m in FY24.
Superdry CEO Julian Dunkerton said: “FY25 has been a transformative year for Superdry. We have taken the tough but necessary decisions to reset the business, rebuild our margins, and restore financial stability. Our focus on design, quality, and sustainability is beginning to resonate again with customers. While the retail environment remains uncertain, we are emerging leaner, more disciplined, and better positioned to grow profitably.”
Superdry’s stores channel saw a 22% decline to £175.2m following the exit of loss-making sites under its Restructuring Plan and the reduced promotional activity.
Its ecommerce channel was down 25% to £109.0m, which was impacted by reduced promotional activity, but it delivered improved channel-level EBITDA through stronger marketing efficiency and logistics savings.
The wholesale channel was down 23% compared to the year before to £90.4m, due to a change in the structure of the wholesale business, with a key focus on profitable franchise stores, and the removal of the territories where the IP was sold in FY24.
Superdry’s restructuring and finance plan saw rent reductions across 36 stores. It has extended debt facilities with Bantry Bay Capital and Hilco Capital to June 2027. The company had a £10m equity injection in June 2024 and a further £4.3m raised in September 2025 to strengthen liquidity, and completed 47 store closures while renegotiating lease terms across the UK estate.
