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  • Nick Bosa Says He’d Welcome Fine Over MAGA Hat, ‘Well Worth It’

    Nick Bosa Says He’d Welcome Fine Over MAGA Hat, ‘Well Worth It’

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  • Reddit’s Growth Presents New Opportunities for Brands

    Reddit’s Growth Presents New Opportunities for Brands

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    There’s something going on with Reddit, which has seen a big surge in traffic of late.

    But does that make it a more viable avenue for advertising, or is its newfound audience reach, largely facilitated by Google referrals, more transient, and thus, less conducive to ad exposure than other social apps?

    As reported by The Information, Reddit usage has been on a major upswing over the past year, with the platform rising from 66 million daily active users last October, to 97 million, as reported last week.

    Reddit Q3 2024

    That’s a 46% increase in daily actives over the past year, which eclipses every other social app’s growth, by a significant margin.

    That helped Reddit boost its stock price, and improve its market standing, making it the hot social media sector buy of the moment.  

    But as I noted in my review of Reddit’s Q3 data, one of the most interesting aspects of Reddit’s current usage is this:

    Reddit also says that its Weekly Active Unique user count (WAUq) averaged 365.4 million in the third quarter, an increase of 53% year-over-year. The amount of daily to weekly usage here is unusual for social apps, which usually see about 2.3x usage between daily and monthly actives. Reddit seemingly sees a lot more than this, which could point to the less consistent way in which visitors use the app.

    The Information noted the same, pointing to Reddit’s data sharing deal with Google as a key element helping to drive this growth, and noting that:

    Reddit’s content is now 4x more visible in Google’s search results than it was in July 2023.”

    Indeed, part of Reddit’s deal with Google is that Google can now display Reddit insights in Search, while also using Reddit’s trove of product-related discussion to help power its AI responses via its Gemini tools. That’s seen Reddit get a lot more exposure in Google’s products, and is also why Reddit’s weekly and monthly traffic is so out of synch with every other social app.

    Indeed, as noted above, while most social apps have around 2.3x the rate of monthly versus daily users, Reddit’s is 3.77x variable.

    That suggests that while Reddit is getting a lot more people to the app, most of them are likely coming across from a Google Search, checking the response to their query, then moving on from the app.

    Over time, Reddit is seemingly converting more of these visitors into active users, which bodes well for its future prospects. But right now, Reddit’s 97 million daily actives is significantly lower than the other major social apps. As such, that could mean that Reddit provides less opportunity for ad exposure, and thus, a more confined pathway to audience reach.

    Does that make such exposure less valuable?

    Well, theoretically, the more transient Reddit traffic that’s coming from Google is also looking for more specific product insight, and as such, getting your promotions onto those screens could also prove valuable, despite lower overall usage. So there may well be opportunity there, and 97 million daily users is also still a significant amount of users who are visiting very specific, focused subreddit groups.

    I do think that there is value there for the right brands, and it’s worth exploring the broader Reddit discussion around your business niche to understand the potential. But it is also worth noting that a lot of the current interest in Reddit is being driven by traffic from Google, which is not as sticky, and not as accessible via Reddit promotions.

    Yet.

    Again, the app is also growing its returning user base at a solid rate, and over time, it is worth monitoring that growth, and considering how those users are engaging with Reddit content. But there are variances in usage, which are worth considering.  

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  • How To Use Data-Driven Marketing To Drive Sales (2024)

    How To Use Data-Driven Marketing To Drive Sales (2024)

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    Big data is everywhere in business, turning out troves of information and actionable insights about customer preferences, purchasing behavior, demographic trends, and much more. But data is just data—that is, until marketers harness it to build and execute a data-driven strategy.

    “You need courage to do stuff with everything that you’ve learned,” Neil Hoyne, Google’s chief data strategist and author of the book Converted: The Data-Driven Way to Win Customers’ Hearts, says on an episode of the Shopify Masters podcast. “That’s what I think is fundamental to marketing.”

    Here’s how to transform all that data into an actionable, informed marketing strategy for your business.

    What is data-driven marketing?

    Data-driven marketing leverages information collected from customer interactions and third parties to better understand buyer preferences and behaviors. Marketing leaders use these audience insights to make marketing decisions about how they create and tailor messaging, select distribution channels, and optimize overall strategy. This process involves customer data collection, data analysis, content strategy, and performance tracking.

    Benefits of data-driven marketing strategies

    Data unlocks a variety of digital marketing opportunities and strategies for ecommerce businesses, including:

    Tailored campaigns

    Data-driven marketing efforts can inform customer segmentation, which divides your target audience into groups based on common characteristics so you can market to each group. You can segment customers by a variety of factors, from age and gender to location and past purchases. For example, one audience segment may be more sensitive to price, while another focuses on the durability and perceived value of the product. 

    “What you’ll see when you start grouping customers together is that some are incredibly valuable, while others might come back only if you offer them a great discount,” Neil says. “It helps you be more focused on who to pay attention to with the way you do business, the products you build, and the marketing campaign around all that.”

    Higher ROI

    Marketing can be expensive, so of course you want a strong return on that investment. A good ROI requires understanding which marketing channels and campaigns have the biggest impact, as well as where money is being wasted. A robust data-driven marketing strategy can help you fully understand the customer journey and guide more leads to conversion.

    But not all shoppers are worth the marketing spend, Neil says, citing the following example: “In one case, a particular customer clicked so many times that even though she did—to everyone’s celebration—buy the shoes, in the end, the company spent so much money marketing to her that they still lost money.”

    The main question, he says, then becomes: “Was it worth it all the time you spent building that relationship? If this woman turned out to have high customer lifetime value, it was worth our time and our effort. If we never see her again, we might rethink trying to acquire people like her.”

    Personalized customer experience

    A positive overall customer experience fosters brand loyalty, increases customer lifetime value, and drives word-of-mouth marketing. Customers want to feel that they matter to the brands they support, and they expect a personalized customer experience. Using a data-driven strategy can result in product recommendations based on purchasing or browsing history, retargeting ads, emails with discounts for birthdays or abandoned carts, social ads, relevant content, and VIP-only previews of new products.

    Get better ad performance with Shopify Audiences

    Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.

    Discover Shopify Audiences

    Challenges of a data-driven approach

    A data-driven strategy is worth the time and effort. But the journey can be challenging in a few ways:

    Information overload

    The wealth of data available is helpful. But it can also be overwhelming. Consider starting with a few common and rich sources of customer data, such as:

    • Website analytics or app tracking
    • Third-party data like market research and customer demographic data

    A variety of tools can not only gather data, but also track it to produce data-driven insights. For example, Shopify offers several types of in-depth customer reports to gain insights into your customers, including their average order count, average order totals, and expected purchase value.

    Short-term focus 

    A holistic, comprehensive view of the entire customer journey is essential—and if you focus too much on short-term performance metrics and real-time data, you may miss the forest for the trees. When it comes to data-driven marketing, “The number-one mistake [people make] is that they’re too short-sighted,” Neil says. “They look at the metrics of what happened today, but in reality, consumers take time to build that connection with a product.”

    Unnecessary data collection

    Only gather data when it’s needed, not just because it’s there. “Don’t collect information just for the sake of collecting it,” Neil says. “Think about how you might use it to personalize your emails and customer experiences or deliver better value to them.”

    It’s also important to avoid invading customer privacy by collecting too much personal information. Companies should only ask for relevant data about the shopping journey, and avoid using data for purposes other than enhancing the customer experience.

    How to implement a data-driven marketing strategy

    Some brands are eager to dive right into data-driven campaigns, but it’s essential to start with the objectives that align with your business goals. “Take a step back before you go into that data,” Neil says. “What do you think you could do to better connect with your customers? What information could change the way that you build products and service customers?” 

    Determine which key performance indicators (KPIs) could help you answer those questions. Then, you can dig into your own data, identifying information you already have through Shopify, Google Analytics, and other tools.

    Drive your business forward with Shopify’s analytics

    Shopify’s user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.

    Explore Shopify’s analytics

    Use data management tools and analytics tools to automate data collection processes and help generate insights. Analyze data to determine the messaging, channels, and strategies that resonate most with your customers so you can build more effective marketing campaigns. Finally, remember that this process is iterative: Analyzing data over time will help you design future campaigns and make changes as your customers and business evolve.

    Data-driven marketing FAQs

    What is the difference between traditional marketing and data-driven marketing?

    Traditional marketing is often based on assumptions about the audience, and it generally relies on broad strategies and trial and error. Data-driven marketing activities harness specific, concrete information about customers to focus and hone strategies.

    What are the benefits of data-driven marketing?

    Data-driven marketers can tailor engaging campaigns and relevant marketing content, boost ROI through better understanding of marketing spend, and personalize the customer experience.

    What is an example of data-driven marketing?

    An example of data-driven strategies is retargeting website visitors based on customer behavior, including creative assets and messaging within ads to overcome buyer objections.

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  • What Happens After Trump’s Win? Reaction, Analysis, Updates

    What Happens After Trump’s Win? Reaction, Analysis, Updates

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    The Associated Press offers a first draft of why voters made the choice they did, including how, yes, it was the economy, stupid:

    The share of voters who said their family’s financial situation was “falling behind” rose to about 3 in 10, up from roughly 2 in 10 in the last presidential election. Many voters were still reeling from inflation that spiked to a four-decade high in June 2022. About 9 in 10 voters were very or somewhat concerned about the cost of groceries, and about 8 in 10 were concerned about their health care costs, their housing costs or the cost of gas.

    Trump picked up a small but significant share of younger voters, Black voters and Hispanic voters, many of whom were feeling down about the economy. Majorities of younger Black voters and Latino voters said the economy is not working well.

    The economy carried more prominence than in the 2020 election, including for these groups. Four years ago, COVID-19 and racism were important issues for Black and Latino voters. But this time, they were more focused on the economy, and Trump managed to make inroads with both groups even as the majority stayed with Harris.

    Trump’s nativist and isolationist rhetoric made an impact, too:

    Voters were more likely to embrace hardline immigration policies than they were four years ago, which aligned with Trump’s tough approach. About 4 in 10 voters said that immigrants living in the U.S. illegally should be deported to the country they came from, up from about 3 in 10 in 2020. And while most voters said that immigrants living in the U.S. illegally should be offered a chance to apply for legal status, that was down from 2020 …

    Voters were more likely than in 2020 to adopt many of Trump’s isolationist stances. About 4 in 10 voters wanted the U.S. to take a “less active role” in solving the world’s problems, up from about 3 in 10 in 2020.

    And while Trump’s character and extremism were important issues for many voters, they weren’t decisive:

    Nearly half of voters said they were “very concerned” that another Trump presidency would bring the U.S. closer to authoritarianism. Roughly 1 in 10 in this group voted for him anyway. About 6 in 10 voters said he is not honest and trustworthy, but about 2 in 10 in this group backed him. A majority of voters said he does not have the moral character to be president, and about 1 in 10 of those voters supported him.

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  • Inter 1 – 0 Arsenal

    Inter 1 – 0 Arsenal

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    Player ratings: Bisseck shines for Inter

    Inter: Sommer (7), Pavard (7), De Vrij (7), Bisseck (8), Dumfries (8), Frattesi (6), Calhanoglu (8), Zielinski (7), Darmian (7), Taremi (6), Martinez (6).

    Subs: Di Marco (6), Barella (6), Thuram (6), Mkhitaryan (6), Asllani (6).

    Arsenal: Raya (5), White (6), Saliba (6), Gabriel (6), Timber (6), Saka (6), Partey (6), Merino (5), Martinelli (7), Trossard (6), Havertz (6).

    Subs: Nwaneri (6), Zinchenko (6), Odegaard (6), Jesus (6).

    Player of the Match: Bisseck.

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  • Bitcoin gained 1,900% in Trump’s first term: Will BTC price hit $1M this time?

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    Bitcoin could top $1 million per coin during Trump’s second term, according to historical price data.

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  • S&P 500 Sees Best Post-Election Day in Its History: Markets Wrap

    S&P 500 Sees Best Post-Election Day in Its History: Markets Wrap

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    (Bloomberg) — Stocks hit all-time highs, US yields jumped and the dollar saw its best day since 2022, with investors mapping out Donald Trump’s return to presidency and the potential for Republicans to win both houses of Congress.

    The S&P 500 climbed 2.5% on bets the newly elected president will enact pro-growth policies that will boost Corporate America. The benchmark had its best post-Election Day in history, according to data compiled by Birinyi Associates Inc. and Bloomberg. A gauge of small caps rallied 5.8% amid speculation they will benefit from Trump’s protectionist stance, while wagers on lower taxes and reduced regulation lifted banks. Insurers focused on the Medicare market jumped on expectations the new government will pay higher rates to companies that provide private versions of the US health program for seniors.

    Wall Street’s “fear gauge” — the VIX — tumbled the most since August. Almost 19 billion shares changed hands on US exchanges, 63% above the daily average in the past three months. The Dow Jones Transportation Average jumped to a fresh high after a three-year drought of records, finally confirming the strength of its industrial counterpart. The breakout is a bullish sign to followers of an investing framework known as Dow Theory that says synchronized gains in both gauges portend better times ahead for the broad market.

    “For now, investor sentiment is pro-growth, pro-deregulation, and pro-markets,” said David Bahnsen, chief investment officer at The Bahnsen Group. “There is also an assumption that M&A activity will pickup and that more tax cuts are coming or the existing ones will be extended. This creates a strong backdrop for stocks.”

    Treasury yields climbed across the curve, with the move led by longer-term bonds as traders slashed wagers on the scope of rate cuts by the Federal Reserve. Investors have doubled down on bets for policies such as tax cuts and tariffs that could trigger price pressures. The moves also signal worries that Trump’s proposals will fuel the budget deficit and spur higher bond supply.

    US 10-year yields advanced 17 basis points to 4.44%. A dollar gauge added 1.3%, with the yen leading losses in major currencies and the euro down 1.8%. The Mexican peso was almost flat after sinking as much as 3.5%. Bitcoin, viewed by many as a so-called Trump trade after he embraced digital assets during his campaign, hit a record high. Commodities came under pressure, with gold and copper tumbling. Oil edged lower.

    “The biggest takeaway from last night is that we received certainty that the market craves,” said Ryan Grabinski at Strategas. “This will allow both business and consumer confidence to improve. Attention now should shift to the Fed meeting tomorrow. The 10-year is approaching the 4.5% level, that’s the level risk assets ran into some trouble in the last 24 months.”

    The S&P 500 hovered near 5,930, notching its 48th all-time high this year. The Nasdaq 100 added 2.7%, hitting its first record since July. The Dow Jones Industrial Average climbed 3.6%. A gauge of the “Magnificent Seven” megacaps also hit a record, led by Tesla Inc.’s 15% surge. Trump Media & Technology Group Corp. jumped 5.9%. In late hours, Qualcomm Inc., the world’s biggest seller of smartphone processors, gave a bullish sales forecast.

    With many investors braced for a prolonged period of uncertainty, simply gaining some clarity on the outcome is providing a sigh of relief, according to Keith Lerner at Truist Advisory Services Inc. He says the market currently appears more focused on the positive aspects of Trump’s agenda with less emphasis on the potential of tariffs and wider policy outcomes.

    “Markets are pricing in most of the positives today, though the backdrop is complex, and rates, deficit concerns, the potential for fewer Fed rate cuts, and tariffs could eventually provide a counterbalance to today’s upside price shock, he noted. “Still, the weight of the evidence in our work indicates the bull market still has some longevity left, and we are sticking with the primary market uptrend.”

    At Macquarie, Thierry Wizman says traders have to be mindful about pushing the “yield story much further.”

    “If there’s a surprise coming from Trump in the next few months (at least relative to hyped-up expectations), it will be about fiscal restraint — rather than fiscal irresponsibility. When the market realizes this, long-term UST yields could stabilize or decline.”

    To Mark Haefele at UBS Global Wealth Management, the bond selloff has gone too far. He expects the Fed to stay on a path toward lower rates.

    Fed officials are widely expected to lower their benchmark interest rate on Thursday by a quarter percentage point, a move that will come on the heels of a half-point cut in September. They have projected one more quarter-point cut this year, in December, and an additional full point of reductions in 2025, according to the median estimate released in September.

    “The Fed is still likely to cut by 25 basis points at Thursday’s meeting and likely to cut again in December,” said Yung-Yu Ma at BMO Wealth Management. “As we move into 2025, we believe it’s possible that we only see two or three cuts for the year depending on the mix of policy and growth that plays out.”

    The makeup of Congress will also be key going forward.

    Democrats’ hopes to control the US House are fading, with Republicans increasingly confident they will hold unified control in Washington ahead of next year’s big fights over tax cuts and spending. Democrats need a net gain of just four House seats to wrest the slim majority from Republicans, but GOP gains in races in Pennsylvania, Michigan and North Carolina have offset losses in New York, putting the party ahead in its bid to retain control of the chamber.

    A “Red Wave,” consisting of Republican control of the executive and legislative branches, has occurred only eight times since World War II, according to Sam Stovall at CFRA.

    Under this scenario, the S&P 500 posted its highest average annual price increase for a Republican president at 12.9%, accompanied by a 75% frequency of advance, he said. The best return under a Democratic president occurred just six times under a split-Congress scenario, during which the S&P 500 gained an average 16.6% in price and rose 83% of the time.

    “Assuming the House goes Republican, we expect that a ‘Red Sweep’ outcome will play out in a similar fashion to the 2016 playbook but to a lesser degree given a more mature economic backdrop and higher equity valuations,” said Jeff Schulze at ClearBridge Investments. “Business animal spirits could be rekindled once again from Trump’s pro-business approach.”

    Schulze says that which could lead to a more robust capital expenditures and investment environment. A more favorable corporate tax regime, full extension of the Tax Cuts and Jobs Act, and a lighter regulatory touch should outweigh the potential headwinds from increased tariffs and reduced immigration on corporate profits.

    “We expect cyclical leadership to continue in the coming months as the market anticipates stronger economic growth and better earnings delivery from this cohort than is currently priced,” Schulze noted.

    “Favorable macro drivers still dominate, and the prospect of a Republican sweep and lower taxes is adding to the market enthusiasm,” said Ma at BMO. “That may get tempered in the coming weeks by more details regarding tariff policy or a continued rise in long-term Treasury yields, but for the past two years we’ve said that the environment is favorable for risk-taking and that remains the case.”

    In addition, the potential for extension of personal tax cuts under a Republican sweep are only marginally positive for the equity markets, he noted. Corporate tax cuts are much more significant, and while there have been promises to do more on this front, they come with unclear stipulations, including requirements that companies keep manufacturing operations in the US,” Ma concluded.

    The stock-market surge unleashed by Trump’s presidential victory is triggering buy signals for rules-based investment funds, adding fuel to the rally.

    “The year-end rally starts today and may be higher than investors were expecting,” Scott Rubner, a tactical specialist at Goldman Sachs Group Inc., wrote in a note to clients Wednesday. Behind it, he cited “unwinds of election hedges, re-levering, Buybacks, FOMO, Vanna,” a type of buying tied to the periodic expiration of option contracts.

    Volatility-controlled funds are expected to buy $50 billion of US shares in the next month and a total of $110 billion through January, according to an analysis by Nomura.

    “Markets hate uncertainty and now that the election is officially over, stocks are soaring today,” said Ryan Detrick at Carson Group. “Optimism over tax cuts, a still dovish Fed, and a potentially better economy are part of it, but the reality is the economy has been quite solid all year, so this really isn’t anything new. Back to your regularly scheduled bull market is how we see it.”

    At Ameriprise, Anthony Saglimbene says animal spirits through year-end could push major averages higher as the overhang of the election is removed and investors look to put excess cash to work in equities

    “Finally, US stocks may see tailwinds from not only the election results but a retreat in volatility hedging, corporations moving out of their buyback blackout periods as the earnings season winds down, and strong fourth-quarter seasonality factors (particularly in election years).”

    Chris Senyek at Wolfe Research says he remains bullish on stocks into year-end.

    “With Donald Trump winning the 47th Presidency of the United States, we believe that markets will heavily favor financials, US-based industrials (transports), energy, and crypto today and into year-end, he said. “We think more offensive tech outperforms as well with semis outperforming. By style, we’d own value, equal weight, small-cap and year-to-date laggards.”

    Key events this week:

    • China trade, forex reserves, Thursday

    • UK BOE rate decision, Thursday

    • Fed rate decision, Thursday

    • US University of Michigan consumer sentiment, Friday

    Some of the main moves in markets:

    Stocks

    • The S&P 500 rose 2.5% as of 4 p.m. New York time

    • The Nasdaq 100 rose 2.7%

    • The Dow Jones Industrial Average rose 3.6%

    • The MSCI World Index rose 1.6%

    • Bloomberg Magnificent 7 Total Return Index rose 4.2%

    • The Russell 2000 Index rose 5.8%

    Currencies

    • The Bloomberg Dollar Spot Index rose 1.3%

    • The euro fell 1.8% to $1.0735

    • The British pound fell 1.2% to $1.2886

    • The Japanese yen fell 1.9% to 154.57 per dollar

    • The Mexican peso was little changed at 20.1071

    Cryptocurrencies

    • Bitcoin rose 10% to $76,115.17

    • Ether rose 11% to $2,692.21

    Bonds

    • The yield on 10-year Treasuries advanced 17 basis points to 4.44%

    • Germany’s 10-year yield declined two basis points to 2.40%

    • Britain’s 10-year yield advanced three basis points to 4.56%

    Commodities

    • West Texas Intermediate crude fell 0.2% to $71.87 a barrel

    • Spot gold fell 3% to $2,661.25 an ounce

    This story was produced with the assistance of Bloomberg Automation.

    –With assistance from Lu Wang, Elena Popina and Matt Turner.

    Most Read from Bloomberg Businessweek

    ©2024 Bloomberg L.P.

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