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  • Instagram Expands Boosting To Include More Post Types

    Instagram Expands Boosting To Include More Post Types

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    Instagram’s expanded its post boosting options, giving you more ways to maximize the value of your best-performing organic updates.

    Instagram boost

    Instagram’s “Boost” option gives you a streamlined, simplified ad set-up process, so that you can get the most out of your best-performing organic posts while they’re resonating.

    Up till now, however, some posts have been ineligible for boosting, due to limitations in Meta’s system and copyright concerns. But now, a broader range of posts can be boosted in the app.

    As per Instagram:

    “Ever tried to boost content with GIFs, stickers, or copyrighted music and faced an error? Give it another go. Instagram’s latest update to boosting now means that most GIFs and stickers are now eligible to be boosted.”

    Note that this is “most”, not “all” posts, and it’s not entirely clear which will be eligible and which won’t. But if you’ve ran into problems trying to boost some of your best-performing organic posts in the past, it could be worth revisiting them in order to maximize your promotional efforts.

    It’s also worth noting for your future posts, that including GIFs and stickers won’t be a deal breaker for boosting.

    Though you do have to be running a Professional Account, and restrictions on music will remain, but you’ll now be given the option to switch out the song for a boost-eligible one instead.  

    Also, if you’re on Meta’s ad-free subscription in Europe, you can’t boost posts, which seems to be a glitch in Meta’s system.  

    It’s a small update, but a relevant one for those looking to maximize their IG performance by doubling down on their best-performing updates, and getting them in front of more people.

    Instagram says that its updates to post boosting are now live in the app.



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  • How To Use a Product Configurator To Improve Ecommerce Sales (2024)

    How To Use a Product Configurator To Improve Ecommerce Sales (2024)

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    Tailoring your products to consumers via personalization can increase engagement and improve retention. A 2024 Deloitte study found that around 75% of consumers prefer brands that offer personalization, and they spend nearly 40% more with those brands.

    You encourage that additional spend by offering customers a chance to participate in the design process. Providing customization options and a high-quality product configurator invites consumers to tell you what they need, so you can deliver on individual expectations and gather valuable consumer intelligence. Here’s what product configurators are, how they benefit businesses, and five features to look for in your own.

    What is a product configurator?

    A product configurator is a software tool that customers can use to modify products during the online ordering process. The tool displays customization options, calculates final product costs, and generates visual representations of finished products,allowing customers to experiment with designs and purchase personalized products.

    Key features of a product configurator

    Not all product configurators are the same—and the best option for your business depends on your product type, budget, and business needs. Here are features to look for as you evaluate options:

    User-friendly interface

    An intuitive product configurator can help customers build trust in your company and encourage them to explore your product catalog. A clunky tool can damage your brand reputation. Even the most motivated customers can be turned away by a confusing configuration process.

    Look for a tool that outlines customization options, makes it easy to apply or change selections, and helps customers produce high-quality final designs. For particularly complex products, consider tools that walk customers through the product customization process in steps and filter available options based on their compatibility with a customer’s previous selections.

    Choose the right price

    Determine your markups and profit margin to set the perfect price and increase your bottom line with our product pricing calculator.

    Learn more

    Price calculation features

    Product configuration tools calculate the total product price based on a customer’s choices. Choose between dynamic and static options: Dynamic tools update item cost in real time, and static ones provide a quote as the final step of the customization process.

    Consider dynamic pricing if you want customers to see how their choices affect the final product price. For example, a custom armchair might jump from $800 to $1,400 when a customer selects leather upholstery but drop to $1,100 when they pass on the included ottoman.

    On the other hand, static pricing conceals the relationship between individual selections and total price, and retailers often use it for more complex pricing structures. Withholding a quote until the end of the process can help businesses avoid confusing consumers with counterintuitive price fluctuations.

    Product visualization tools

    A good online product configurator helps customers envision what they’re purchasing. Your needs will depend on what you sell: A service-based business might use icons to represent selected add-ons, while a high-end jeweler might invest in 3D product models and augmented reality views.

    If appearance is a major selling point for your product, look for a tool that supports dynamic visualization. Instead of generating one final preview image, these tools update a base product model in real time, encouraging customers to experiment with styles and allowing them to integrate visual feedback into the design process.

    Create immersive shopping experiences with Shopify AR

    Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers’ confidence in the quality of your products.

    Learn about Shopify AR

    Integrations

    Select product configurator software that integrates with your online store and checkout system. For example, apps like Custom Product Builder and Kickflip allow Shopify stores to provide simple customization options, and tools like Threekit provide full 3D and AR visual customization. Look for tools compatible with multiple platform types, including inventory and supply chain management systems, customer relationship management (CRM) tools, and ERP systems.

    These integrations can reduce administrative labor, optimize inventory management, and store information about customer preferences, helping you fulfill customer orders efficiently and improving future sales and marketing efforts.

    Design validation

    Product configurators guide customers toward compatible customizations and ensure you can produce a customer’s designs. You can create configuration rules when you set up your tool. For example, you might specify that a stool can have three or four legs, but not more or less, and not three and four at once.

    Some advanced configurators also use product data to generate performance projections, such as how much electricity a custom range will use in a year or how many tons of product a warehouse shelving system can support.

    Benefits of using a product configurator

    Here are some of the ways in which a product configurator can benefit a business and its customers:

    Reduced barrier to purchase

    Product configurators provide transparent pricing and help customers visualize custom products—both factors that can lower the barrier to purchase. Advanced visualization techniques like 3D product modeling and AR can prove particularly beneficial if you sell products intended for certain spaces, charge upmarket prices, or don’t accept returns.

    A jeweler might use 3D modeling to let a would-be bride or groom scrutinize a custom engagement ring from all angles, for example, and a home goods retailer might use AR to let shoppers view custom furniture in their homes.

    Higher customer satisfaction 

    Research shows that customers expect personalized experiences, reward companies that offer them by making purchases, and experience frustration when those expectations aren’t met. Product configurators can increase customer satisfaction by providing an efficient, user-friendly customization process and ensuring that customers understand what they’ll receive. They also provide valuable data about customer needs and preferences you can use to personalize future marketing strategies.

    Reduced lead time

    Configurators can speed up the custom product purchasing process, helping you close more sales and efficiently deliver finished products. A manual process requires customers to wait for quotes from a sales department before placing custom orders. Quotes can take several days—enough time for a customer to lose enthusiasm for a purchase or opt for a faster-moving competitor.

    Product configurators provide instant quotes, allowing customers to proceed with orders immediately. Design validation and automatic order creation can also speed up the production process. These help you avoid costly mistakes by reducing the risk of human error during the design process and ensuring that new customer orders immediately enter the production queue.

    Increased operational efficiency 

    Configurators save time and lower costs, helping you stretch your business resources further. Instead of constantly working on quotes, sales reps can focus on larger business and marketing goals, like earning more top-of-funnel leads, developing existing accounts, or pursuing higher-value prospects. You can also use integrations to reduce administrative labor and optimize inventory management and marketing processes.

    Increased customer engagement

    Creating new designs is fun. That’s why we have LEGO, paper dolls, and seemingly infinite Fortnite skins. Enabling customers to experiment with designs adds entertainment value to the customer experience, encouraging engagement with your products and brand.

    Offering an engaging shopping experience can also encourage referrals and word-of-mouth marketing. Prospective customers don’t need to be active buyers to build positive associations with your brand that can lead to sales later. Some companies also invite customers to share their finished designs on social media, which can further increase awareness of your brand.

    Effective product configurator examples

    Many ecommerce businesses use configurators for custom or made-to-order products. Here are two product configurator examples:

    Scout Design Studio

    Texas-based Scout Design Studio sells new and vintage furniture, art, and lighting from an 18,500-square-foot warehouse in the Dallas Design District. Its online product configurator uses 3D modeling and dynamic visualization to allow customers to configure products from its custom line, Scout Bespoke. The configurator offers multiple product views and high-quality images for more than 20,000 product variations.

    Veneta Blinds

    Australian blind and shutter retailer Veneta Blinds offers custom window fittings, allowing customers to customize elements like materials, colors, fit type, and control mechanism. It offers five blind types and sizes to buyer specifications, using a multistep product configurator to help navigate billions of product variations—744 billion per product type, to be precise.

    The configurator provides basic product visualizations and guides customers through a nine-step decision-making process by displaying relevant customization options at each step. The configurator displays price information twice—once upfront, listing the minimum cost of each blind type, and again at the final stage after a customer enters exact specifications for height and width.

    Product configurator FAQ

    What is the difference between product customization and configuration?

    Some businesses distinguish between customization and configuration, referring to products with pre existing customization options as configurable and products built to a customer’s specifications as customized. Ecommerce businesses can use website product configurators to sell configurable products, but the sales process for fully custom products typically involves direct communication with a sales rep.

    What is an example of a configure-to-order product?

    Many furniture retailers sell configurable products. Scout Design Studio, for example, sells configurable desks, beds, tables, chairs, and home accents, allowing customers to customize the size, color, and finishes.

    Which industries use product configurators?

    Product configurators are popular in industries with variation-rich products, including the furniture industry, automotive industry, and fashion industry.

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  • Democrats Lost Because of Bad Policies, Not Bad Attitudes

    Democrats Lost Because of Bad Policies, Not Bad Attitudes

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    Normie talk needed normie policies that worked for normies.
    Photo: Andrew Harnik/Getty Images

    To hear a lot of the post-election buzz from every direction, the Democratic Party has a terrible attitude problem. It’s full of arrogant elitists and self-important political consultants for whom much of America is terra incognita. Instead of recognizing why Trump voters love the man, Democrats continued to sneer at them and insult their intelligence by calling him a thug and a criminal and worse. Asked by the New York Times how her fellow Democrats had “disrespected” voters, centrist survivor congresswoman Marie Gluesenkamp Perez of Washington responded with apparent fury:

    I was talking to a woman who runs one of the largest labor and delivery wards. She said 40 percent of the babies there have at least one parent addicted to fentanyl. What is empathetic — to tell them that’s their problem, or to take border security seriously? People are putting their groceries on their credit card. No one is listening to anything else you say if you try to talk them out of their lived experiences with data points from some economists.

    Then she got angrier:

    Sometimes I feel like people just can’t hear me, so I’m not going to bother saying it to some of these people. They’ve got to come to Jesus; I can’t make them do that. I’m very focused on here and loyal to here. What I really hope happens is we change the kinds of candidates we’re supporting. I hope that other normal people see me and decide they can run, too.

    So according to this post-2024 role model, Democrats are abnormal people who blame fentanyl addicts for their problems and reject the “lived experience” of Americans.

    From the opposite ideological direction, progressive icon Bernie Sanders was also spitting mad, as Time reported:

    “It should come as no great surprise that a Democratic Party which has abandoned working class people would find that the working class has abandoned them,” Sanders said in a statement released on Wednesday just before Vice President Kamala Harris delivered her concession speech. “While the Democratic leadership defends the status quo, the American people are angry and want change. And they’re right.”

    Such bad, bad people, these Democrats are! As the headline in Democratic gadfly Josh Barro’s take on the election summarized this common line of self-attack: “Trump Didn’t Deserve to Win, But We Deserved to Lose.”

    Before I go any further, let me hasten to make it clear I do not share another common refrain in the post-election commentary, excoriating Democrats and left-of-center commentators for “pointing fingers” or “forming a circular firing squad” or any of the other code phrases for “STFU…the enemy is listening!” Democrats and their allies owe it to the many people who worked hard on or otherwise contributed to their campaigns this year, not to mention the millions of people whose lives will likely take a turn for the worse during Trump 2.0, to thoroughly examine what happened and why. But in that spirit, let’s don’t automatically assume the problem was a bad collective attitude or an inability to relate to people who ultimately voted Republican. The alternative interpretation is that Democrats became identified with bad policies that voters thought were hurting them and the country. This is hardly a problem that is exclusive to Democrats: Republicans will eternally pursue lower taxes on the wealthy to the very ends of the earth despite all the evidence that they don’t work, aren’t fair, and also aren’t popular. Indeed, Donald Trump shows every indication he wants to take his party back to a cult of protectionism that Republicans finally abandoned nearly 90 years ago, and if he does and that predictably backfires on him, his party will pay the price as well.

    During the two years (2021-2022) when Democrats held a governing trifecta and could pretty much do as they pleased they pursued policies that contributed to excessive inflation and to an explosion in cross-border migrations, and on November 5 they paid the price for that. On the inflation front, yes, I understand, supply-chain disruptions had a lot to do with suddenly rising prices, and yes, I get it, Democratic policymakers were trying to head off a possible recession. But by enacting two big packages of new federal spending (the first being focused on boosting consumer spending rapidly) on strict party-line votes, Democrats inevitably owned the high inflation rates that ensued which to this day are regarded bitterly by low-to-middle income people, including young people starting off careers and families. I’m not enough of an insider to know the extent to which people in the Biden administration or the Congress knowingly courted this economic and political danger. But I do know it happened after a period of liberal elite fascination with “modern monetary theory,” which holds inflation fears associated with reckless fiscal policy as mostly misguided. And it also happened at a time when most of the people running the government never knew or no longer remembered the political consequences of high inflation in the 1970s (or more recently in other countries). They should have known better or been more careful, and Kamala Harris and countless other Democratic candidates in 2024 paid the price for that mistake.

    There’s also no question that Democrats courted disaster with relaxed border policies (not to mention massively underfunded law enforcement policies) at the precise moment when conditions in Central and South America produced an unprecedented surge of asylum-seekers. In doing so, did they harbor malice towards U.S. citizens, native or naturalized, or seek to deploy them as illegal voters, as the Trump campaigned alleged with zero evidence? No, of course not. But they waited to reverse border policies until as Trump had warned migrants became a visible presence and a political controversy all over the country. And so very burned was Kamala Harris that she tried to ignore immigration policy entirely and lost the opportunity to score points over the economic and humanitarian disaster of mass deportation that Trump was promising.

    And it wasn’t just bad policies that damaged Democrats; it was also the memory of bad policies living on through Republican attack ads. I can only imagine the evil cackling of whoever first ran across the 2019 ACLU questionnaire in which presidential candidate Kamala Harris expressed support for publicly-funded gender-affirming surgery for federal prison inmate and detainees (presumably including those detained for immigration violations). Amplified by some spliced-together interviews, this turned into a massively repeated ad from the Trump campaign. And you can understand how this combo platter of defensible positions added up to something that convinced swing voters Harris was from a different moral universe than theirs. They might be fine with fundamental transgender rights (as the strong negative public reaction to the right’s “bathroom bill” proposals a few years ago showed). And they might oppose inhumane treatment of undocumented immigrants, or of federal prisoners generally. They might also accept that governments have to spend money on things the courts order them to do. But add it all up, and Harris had unwittingly made herself the candidate of, as the Trump ad put it, “taxpayer-funded sex changes for prisoners and illegal aliens.” To her credit, Harris didn’t abandon or hedge her support for transgender rights. But like immigration, it became a topic she avoided, which hardly built public trust.

    Why is it important to keep this distinction between bad attitudes and bad policies front-of-mind? Because otherwise Democrats can fall into the trap of assuming that cosmetic appearances of sympathy with swing voters can neutralize these policy problems. There’s not much question that Kamala Harris chose Tim Walz as a running-mate in part because he was highly acceptable to progressives but at the same time could boast of being a gun owner, a military veteran, and a native of the rural heartland; he was almost aggressively normal in every way. But none of that changed the widespread perceptions (documented regularly by polls) that swing voters perceived the Harris-Walz ticket as “too liberal” and rigidly ideological. Walz is a fine fellow and I thought he was an excellent choice for veep. But at some point, unfairly or not, all the normie talk without direct engagement with the Democratic party’s unpopular and ineffective policies came across as no more authentic as Mike Dukakis climbing into a tank or John Kerry donning hunting garb.

    So moving forward, give yourself a break, Democrats. Stop beating yourselves up for not “getting” Trump voters and begin reconsidering how your policies affect voters and how they perceive you.

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  • Guardiola faces his biggest Man City challenge yet

    Guardiola faces his biggest Man City challenge yet

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    Pep Guardiola walked into his press conference after Manchester City’s 2-1 defeat at Brighton and was asked if he now faces his biggest challenge at the club.

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  • Thanksgiving in New York City

    Thanksgiving in New York City

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    Hotels, Parade, Dinner, Lights, Shows and Attractions

    Thanksgiving in New York City is a magical time. Millions of people around the world tune in on their televisions to watch the famous Macy’s New York Thanksgiving Parade. If you are lucky enough to be in NYC, here are some tips on things to do Thanksgiving weekend, best ways to watch the Thanksgiving Parade, which attractions and museums are open and where to have Thanksgiving Dinner.

    Best Thanksgiving Parade Hotels

    There are plenty of hotels along the Thanksgiving Parade Route. Some Thanksgiving in New York City hotels have great views of the Parade (and some don’t!), making it easy to stay warm and dry, use a rest room, eat and STILL watch the Parade from a prime spot. Many of them also offer Thanksgiving in New York City Hotel Packages. Some of our top picks include:

    • Sheraton New York Times Square Hotel – ‘Went out of their [way] to help me set up surprise overnight hotel viewing room for Thanksgiving day Parade’

    • the Quin – Thanksgving reviews, ‘Great Hotel for The Thanksgiving Day Parade!!!’

    • New York Hilton Midtown – ‘Great location to see the Macy’s parade.’ and ‘All we had to do was go downstairs and watch the parade pass by.’

    Best Hotel Rooms for Thanksgiving Parade New York City

    The Parade changed routes in both 2009 and 2012, so please be aware when researching older information and read the FULL NYC Insider Guide to Macy’s Thanksgiving Parade Hotels and Vacation Packages.

    Top of Thanksgiving in New York City, Back to NYC Events November

    Special Thanksgiving Parade Viewing Parties & Dinners

    Thanksgiving Parade Brunches & Thanksgiving Dinner

    More Info: Thanksgiving in NYC, Thanksgiving Dinner in NYC, Thanksgiving Parade Hotels

    Top of Thanksgiving in New York City

    NYC Thanksgiving Day Parade Viewing Brunch @ Gotham Hall

    Once again, we have teamed up with the NYC Party Gurus behind july4th.com and balldrop.com to bring you this NYC Thanksgiving Day Parade Viewing Brunch 2023 at Gotham Hall, all curated and designed by New Yorkers. This all-inclusive event includes a gourmet brunch, open bar, live entertainment and access to outdoor viewing of the Macy’s Thanksgiving Day Parade. 8am-1pm, Broadway @ 36th Street. From $379.

    Tickets: Thanksgiving Day Parade Viewing Brunch @ Gotham Hall

    Thanksgiving Day Parade Viewing Brunch @ Gotham Hall

    Deal Alert: Thanksgiving Day Parade Viewing Brunch

    Once again, we have teamed up with the NYC Party Gurus behind july4th.com and balldrop.com to bring you this NYC Thanksgiving Day Parade Viewing Brunch 2023 at Gotham Hall, all curated and designed by New Yorkers. This all-inclusive event includes a gourmet brunch, open bar, live entertainment and access to outdoor viewing of the Macy’s Thanksgiving Day Parade. 8am-1pm, Broadway @ 36th Street. From $379.

    Tickets: Thanksgiving Day Parade Viewing Brunch @ Gotham Hall

    Thanksgiving Day Parade Viewing Brunch @ Gotham Hall

    Thanksgiving in New York City Open Attractions

    Many New York City Tourist Attractions are open 365 days per year, although some with limited hours. Thanksgiving Day may be a great day to try and see some of the more popular attractions, as they will be much more crowded the days before and after Thanksgiving.

    Edge NYC Observation Deck

    Thanksgiving in New York City – Open Attractions:

    Download our NYC Holiday Hours Cheat Sheet

    Wondering what’s open on Thanksgiving or How to Spend Christmas in New York? Which attractions are open late and what days they are closed? We put together this awesome NYC Holidays and Hours Cheat Sheet for you. You can download it free just by giving us a share! Keep in mind, schedules are subject to change, so you should always check in advance, but this chart is current as of November..


    NYC Holiday Hours Cheat Sheet

    See Also : Thanksgiving in New York City – Closed Attractions

    Top of Thanksgiving in NYC, Back to New York City Events November

    Which is the BEST New York City Discount Pass?

    Thanksgiving in New York City is a great time to visit the Empire State Building, Top of the Rock, 9-11 Memorial, One World Observatory, take a New York City Bus Tour and much more! The New York City Discount Passes are a GREAT way to save if you know you’ll be seeing a lot of attractions in a short time!

    Save with a New York City Attractions Pass

    Want to find the BEST NYC Attractions Pass for your trip? Compare All NYC Passes – Download our FREE side by side Comparison Chart.

    Top of Thanksgiving in NYC, Back to New York City Events November

    Thanksgiving Dinner in New York City

    With hundreds of delicious choices for Thanksgiving Dinner in New York City, it may be hard for you to choose just one place. Many NYC restaurants will offer a special pre-fixe holiday menu and you can pick from the most innovative menus to spectacular boat cruises with amazing skyline views around Manhattan.

    The best spots BOOK EARLY, so make sure to check the complete NYC Insider Guide to Thanksgiving Dinner in New York City.

    New York City Thanksgiving Dinner

    Top of Thanksgiving in NYC

    Nutcracker Ballet Thanksgiving Weekend Schedule

    Nov 24 – Dec 31, 2023

    Fri @ 8pm

    Sat @ 2pm & 8pm

    Sun @ 5pm









    Top of Thanksgiving in NYC

    Thanksgiving Shows in New York City

    Broadway and other NYC shows are hit or miss on Thanksgiving Day. In prior years, some Broadway Shows have performed, the Rockettes always have multiple shows and other shows are open around the city. Grab yourself (and the kids) and get tickets to one of the few shows open on Thanksgiving! Enjoy!

    Thanksgiving in New York City – Open Shows






    Annual Macy’s Thanksgiving Day Parade

    Parade – Thurs, November 23, 2023. New in 2023, Macy’s is starting the parade @ 8:30am, rather than 9am. 830am-12pm

    Balloon Set Up – Wed, November 22, 3-10pm

    Floats, Clowns, Balloons, Celebrities, Santa Claus and so much more. This is what Thanksgiving in New York City is all about!! Arrive no later than 7am to stake the best viewing spots.

    Macy's Thanksgiving Day Parade Kermit

    Route and Where to Stand:

    The Thanksgiving Parade route starts on Central Park West (CPW) and 77th Street @ 9am, marches South on Central Park West (CPW) to Columbus Circle, turns east on Central Park South and South on 6th Avenue to Macy’s at 34th Street at Herald Square. The new route offers over 2 miles of spectator viewing options.

    Here’s what my friend, Eric, told me about his viewing spot, “Last year we watched from the west side of 6th Ave, near Radio City Music Hall (at 51st St.) and it was great, sunny, you could see the balloons from a distance, and there were plenty of places to get coffee/bathrooms behind us between 6th and 7th Avenues.”

    Though the areas along Central Park are best for early birds (first to see the Parade), in previous years, it was not advisable to watch the parade on CPW or Columbus Circle, but rather further down on 6th Avenue. There are high winds and lots of shade along CPW, so floats and entertainers have been known to “rush” through this area. The upside to the rush is that you will see the whole parade in 1.5 hours, while further down the route, it will be about 3 hours.

    For those who want to see the parade later in the day (9:30-12am), pick a sunny spot down on 6th Avenue between Central Park and Macy’s on 34th Street. Sixth Avenue between 59th and 38th offer great parade views. Sixth Avenue between 34th and 38th Street is usually closed to spectators.

    More information at Macy’s Thanksgiving Parade.

    Balloon Set Up – This can actually be as much fun as the Parade itself and many of us have stood outside with Hot Chocolate (or, um, something stronger) and watched the Parade balloons being blown up. The set up takes place on either side of the American Museum of Natural History, on 77th and 81st Sts between CPW and Columbus from 3-10 pm on the Wednesday before Thanksgiving.

    Top of Thanksgiving in NYC, Back to New York City Events November

    Macy’s Thanksgiving Day Parade Route Map

    Macy's Thanksgiving Day Parade Route Map

    Macy’s Thanksgiving Day Parade Public Viewing Areas:

    • Central Park West: West side from 70th Street to Columbus Circle

    • Central Park West: Early risers camp out starting at 6AM on the west side of Central Park West from West 75th to West 61st Streets. Great views can be found along this stretch!

    • Columbus Circle: West side (Note: Columbus Circle is the Southwest corner of Central Park where CPW and CPS meet). No public viewing on Columbus Circle.

    • 6th Avenue: between 58th & 34th Streets. Great views from West 59th to West 38th Streets! (This is where my friend Eric watched and thought it was perfect)

    • 6th Ave: between 34th and 38th Streets will be closed to spectators

    • 34th Street: south side of street between Broadway & 7th Avenue

    • Avoid watching on 6th Avenue between West 34th and West 38th Streets & on West 34th Street between 6th and 7th Avenues. The national television broadcast limits viewing here.

    To ensure a good viewing location, get there early. Spectators arrive as early as 6:00am. More Info: Macy’s Thanksgiving Day Parade

    Top of Thanksgiving in NYC, Back to New York City Events November

    Thanksgiving in New York City Coupons: Join FREE and Save!

    Save Big on Things to do in New York City

    New York City Coupons and Discounts are available for almost everything one can do in NYC: concerts, shows, Broadway, sports, events, tours, attractions, beauty and spa and much more! See All: Insider Guide to ALL our NYC Coupons

    Back to Top of Fun Things to do in New York City

    Top of Thanksgiving in NYC, Back to New York City Events November

    New York City Helicopter Tours

    The cold weather is a great time to take to the Manhattan skies for an exciting New York City Helicopter Tour! On top of our always-gorgeous skyline, you’re bound to see amazing holiday lights up close this time of year! Enjoy spectacular aerial views of the Statue of Liberty, Wall Street, 9-11 Memorial, World Trade Center and Ellis Island downtown.

    I LOVED my tour…check out some of my photos and review at New York City Helicopter Tour.

    NYC Helicopter Tours

    Top of Thanksgiving in NYC

    NYC Insider Print Map and Guide to Manhattan

    Download over 100 pages of NYC maps, information and recommendations in less than 5 minutes! Our NYC Insider Printable Map Guide Book, Travel Planner and Bonus Map Guides include organized, easy to follow, color coded guides, detailed maps of every neighborhood, weekly chart of Free Museum Days and Times and free weekly neighborhood tours, Best of NYC Categories and lists by ALL native New Yorkers. Download everything you need to know NYC Like a Pro and make the most of your NYC vacation.

    NYC Insider Printable Guides

    Loving the guide so far! I’ve been studying it for our upcoming trip. My favorite part is that you’ve provided what to see and where to eat in each area! We will be taking our cheat sheets with us as we visit each place! Honestly, I am not sure what you could have done better – it is so detailed, I love it!

    Top of Thanksgiving in New York City, Back to New York City Events November

    Thanksgiving in New York City – Ice Skating

    For tourists and locals alike, ice skating at Central Park, Rockefeller Center and Bryant Park is a classic New York winter experience.

    All three major rinks are open on Thanksgiving Day, as are the restaurants surrounding them.

    Here are the rates and dates for the most well-known ice skating rinks.

    Ice Skating New York City | Rockefeller Center

    Back to Top of Thanksgiving in New York City

    NIT Season Tip Off and Championship Game

    Madison Square Garden NIT

    Held every Thanksgiving Weekend, the Preseason NIT Tip-Off is a great way to kick off the beginning of the college basketball season and celebrate Thanksgiving in New York City.

    Back to Top of Thanksgiving in New York City

    Macy’s Thanksgiving Day Parade Photo Gallery

    Top of Thanksgiving in NYC, Back to New York City Events November

    Thanksgiving in New York City – Closed Attractions

    • 9-11 Memorial Museum (Closed 2021)

    • Statue of Liberty (Closed Thanksgiving and Christmas)

    • Guggenheim Museum (Closed Thanksgiving and Christmas)

    • Metropolitan Museum of Art (Closed Thanksgiving, Christmas, and New Year’s Day)

    • Museum of Modern Art (Closed Thanksgiving and Christmas)

    • American Museum of Natural History (Closed Thanksgiving and Christmas)

    • Whitney Museum (Closed Thanksgiving, Christmas, and New Year’s Day)

    • Intrepid Sea, Air & Space Museum (Closed Thanksgiving and Christmas)

    • New York Botanical Garden Train Show (closed Thanksgiving and Christmas)

    Back to Top of Thanksgiving in New York City

    Special Thanksgiving Parade Viewing Parties


    Top of Thanksgiving in New York City, Thanksgiving in NYC



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  • Ukraine-Russia war – live: Musk ‘joins Trump’s Zelensky call’ as Putin hails ‘courageous’ US election win – The Independent

    Ukraine-Russia war – live: Musk ‘joins Trump’s Zelensky call’ as Putin hails ‘courageous’ US election win – The Independent

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    Ukraine-Russia war – live: Musk ‘joins Trump’s Zelensky call’ as Putin hails ‘courageous’ US election win  The Independent

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  • North Carolina House District 1 Election 2024 Live Results – NBC News

    North Carolina House District 1 Election 2024 Live Results – NBC News

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    North Carolina House District 1 Election 2024 Live Results  NBC News

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  • FTX bankruptcy estate sues Anthony Scaramucci and SkyBridge Capital

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    FTX and Alameda Research collapsed in November 2022, causing approximately $8 billion in losses to customers of the now-bankrupt exchange.

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  • A bipartisan bummer: Both parties embrace central planning of the American economy now – OCRegister

    A bipartisan bummer: Both parties embrace central planning of the American economy now – OCRegister

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    A bipartisan bummer: Both parties embrace central planning of the American economy now  OCRegister

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  • US Inflation Progress Gets Harder in Last Mile Down

    US Inflation Progress Gets Harder in Last Mile Down

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    (Bloomberg) — US inflation probably moved sideways at best in October, highlighting the uneven path of easing price pressures in the home stretch toward the Federal Reserve’s target.

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    The core consumer price index due on Wednesday, which excludes food and energy, likely rose at the same pace on both a monthly and annual basis compared to September’s readings.

    The overall CPI probably increased 0.2% for a fourth month, while the year-over-year measure is projected to have accelerated for the first time since March.

    “The October CPI report will likely support the notion that the last mile of inflation’s journey back to target will be the hardest,” Wells Fargo & Co. economists Sarah House and Aubrey Woessner wrote in a report. “Excluding the more volatile energy and food components, the unwinding of pandemic-era price distortions has proven to be frustratingly slow.”

    They added that prices of core goods probably rose again in October, due in part to higher demand for cars and auto parts after Hurricanes Helene and Milton. Evacuation orders from the storms also forced more people to stay in hotels, continuing what’s been a “glacial slowing” in services prices.

    What Bloomberg Economics Says:

    “We expect both CPI and PPI to come in hot, pushing long-end rates even higher — and further restraining the economy over the next couple months. We expect control-group retail sales to slow and the unemployment rate to continue to climb, reaching 4.5% by year end,”

    —Anna Wong, Stuart Paul, Eliza Winger, Estelle Ou, Chris G. Collins, economists. For full analysis, click here.

    Even so, “the story is very consistent, with inflation continuing to come down on a bumpy path,” and one or two bad reports won’t change that pattern, Fed Chair Jerome Powell said Thursday after the central bank cut interest rates by a quarter point.

    The US government will also release wholesale inflation figures in the coming week, which probably picked up after stalling in September. Meantime, earnings growth that continues to outpace inflation likely contributed to another decent gain in retail sales, in data due Friday.

    On Tuesday, Fed Governor Christopher Waller is due to speak at a banking conference before the central bank releases its latest Senior Loan Officer Opinion Survey. Powell is scheduled for an event later in the week, while New York Fed President John Williams and Dallas Fed President Lorie Logan are also on the calendar.

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