January Editor-Picked Must-Have Items | Who What Wear


Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

January tends to be associated with a fresh start, and with fashion week kicking off, my fresh start is coming in the form of market research. And although scrolling through this season’s fashion trends is my job, I can’t help but make a purchase or two.

Of course, it’s not just fashion—beauty and lifestyle pieces have also caught my attention this month. Some are products I’ve been contemplating for a while, and others are absolute surprise finds. You don’t have to worry about keeping up with the latest because I’ve done the heavy lifting for you. Below, you’ll find 30 of my new favorite products.

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