How can a large and already successful company extend its reach without compromising its values-based character? Sereno, the Los Gatos independent brokerage firm, is about to thread the eye of that needle. The company, which earned the top spot among large companies in the 2022 Top Workplaces competition, just announced a new affiliation that has brought with it a new name — Christie’s International Real Estate Sereno.
Founded in 2006 by Ryan Iwanaga and Chris Trapani, Sereno was considered the top independent real estate broker in California and is currently ranked among the top five U.S. agencies for per-agent productivity and average sales price by RealTrends. Obviously the company does big business operating in a region with four of the top 10 ZIP codes in the country for median home price. Yet Sereno was started with thoughtful, humanistic ideas and has established a solid record of community engagement and support. Those sensibilities will have to co-exist with Christie’s luxury marketplace emphasis.